WELCOME
Bennett Wolk Marketing Research and Consulting is a marketing research supplier that can handle all of your research needs and conduct all types of research projects, to address specific objectives and issues. We can help you determine the best research approach, to obtain the most reliable and valid information to help make the best business decisions.
Bennett Wolk is a marketing researcher, moderator, and consultant-- providing marketing research services for a variety of marketing objectives, including product development, product usage/play patterns, advertising, packaging, etc. He has conducted large and small size research projects for both large and small size companies, always providing the client with a good value for the money. Bennett’s goal is help companies gain a better understanding of their customers' needs and wants, so marketers can develop better products, services, and marketing strategies to satisfy those needs. Marketing research projects can be conducted among consumers, employees, retailers, etc., depending upon the client's objectives and information needs.
Since research is part 'science' and part 'art', Bennett provides value added throughout the whole process, with his combination of experience and judgement from having conducted many research projects over many years in many product categories.
LISTEN:
FOCUS:
CUSTOM RESEARCH DESIGNS:
ANALYSES:
MAINTAIN OBJECTIVITY:
SERVICE:
When necessary for the scope of a given research project, Bennett has a network of professional researchers who he sometimes utilizes on a sub-contract basis to keep overhead costs low.
In addition, Bennett has also compiled various Research Reports based on his knowledge and expertise acquired over the years about children and various toy categories and marketing to children, that are for sale to clients.
Bennett Wolk Marketing Research and Consulting is a marketing research supplier that can handle all of your research needs and conduct all types of research projects, to address specific objectives and issues. We can help you determine the best research approach, to obtain the most reliable and valid information to help make the best business decisions.
Bennett Wolk is a marketing researcher, moderator, and consultant-- providing marketing research services for a variety of marketing objectives, including product development, product usage/play patterns, advertising, packaging, etc. He has conducted large and small size research projects for both large and small size companies, always providing the client with a good value for the money. Bennett’s goal is help companies gain a better understanding of their customers' needs and wants, so marketers can develop better products, services, and marketing strategies to satisfy those needs. Marketing research projects can be conducted among consumers, employees, retailers, etc., depending upon the client's objectives and information needs.
Since research is part 'science' and part 'art', Bennett provides value added throughout the whole process, with his combination of experience and judgement from having conducted many research projects over many years in many product categories.
LISTEN:
- At the onset of the project, Bennett will listen to the client to gain a full understanding of their business, industry, current situation, and information needs.
FOCUS:
- Then, Bennett will utilize that input to refine and/or identify the real marketing issues/objectives that need to be addressed. The research project will be designed and focused on those objectives, to insure that the most important issues are addressed to provide direction for decision-making, as opposed to including many issues that would just be "nice to know".
CUSTOM RESEARCH DESIGNS:
- The research method for each project will always be custom-designed to address the specific business issues and marketing objectives of each project.
- Develop methods that are the most appropriate to address the objectives without going overboard (which would require needless spending), but never cut corners on research methods or sample sizes that would jeopardize the integrity of the research findings.
ANALYSES:
- While all aspects of a research project are important to obtain valid results, the analysis is critical to provide consumer insights and make the project worthwhile. Bennett just doesn't design projects and collect data, but finds meaningful and actionable consumer insights that address real marketing issues.
- Research reports will analyze and interpret the data to explain what it means in easy to understand language.
- Analyses provide meaningful and actionable consumer insights with implications and recommendations (i.e., analyses are not just reporting a re-statement of the numbers and data).
- Consumer insights and direction from research findings allow management to make actionable marketing and other business decisions to better address consumers’ needs.
- Analyses will add value by going beyond the project data, integrating all relevant and available information about consumers, the category, and competitors, in addition to using judgment and past experiences/knowledge.
MAINTAIN OBJECTIVITY:
- Throughout the research project, Bennett will maintain his objectivity from the client's point-of-view and will not be influenced by the client's opinions, as that could be a conflict of interest. As an independent, objective, and unbiased research supplier, Bennett does not have any vested interests in the outcome of the research, as do clients (marketers, designers, advertising executives/creatives, etc.). Therefore, as an unbiased researcher, Bennett will represent the consumers' conscience and communicate perspective of the consumer.
SERVICE:
- Bennett wants his clients to succeed and will do whatever is needed to make sure that happens. He is responsive to requests, has good follow-through, keeps clients informed throughout a project, meets agreed upon deadlines within his control, and sticks to the budget for the agreed upon project specifications.
When necessary for the scope of a given research project, Bennett has a network of professional researchers who he sometimes utilizes on a sub-contract basis to keep overhead costs low.
In addition, Bennett has also compiled various Research Reports based on his knowledge and expertise acquired over the years about children and various toy categories and marketing to children, that are for sale to clients.