I have compiled numerous reference reports that I make available to clients for purchase. You might find these useful in developing product and marketing strategies, etc.
The reports provide insight into products and consumers, based on a compilation of information gathered over many years of conducting marketing research with kids (and their moms) and observing them play, as well as information from educational experts and developmental psychologists. They are solid reference tools, which can be referred to when developing marketing strategies and plans. Companies would have to conduct numerous research projects (and spend large amounts of money) over many years to discover and learn the findings and implications in these reports.
As toy companies grow by entering new categories or expand within their current categories, it is essential to better understand the consumers' needs and wants, as a springboard for product development, advertising, and packaging. The toy industry is inherently exciting, but somewhat risky. These reports can help reduce or eliminate the risk and insure that marketing and product strategies are on target.