INFORMATION ABOUT CHILDREN  
   
Benefits-Play Child's Play (The Importance and Benefits of Play For Children, As Well As The Stages of Play)
$350.00
This document will be beneficial for marketers that develop and sell fun and/or entertaining products to children consumers (e.g., toys, games, electronic learning aids, storybooks, DVDs, outdoor toys and games, outdoor play equipment, jungle gyms, videogames, sports toys, children's educational television programs, etc.). These marketers must understand their young consumers, as best they can. For marketers of products that are fun, entertaining, and/or educational, it is especially important to understand the benefits of play for children, and how the activity of play helps children to develop, both intellectually and physically, etc. The document includes the benefits of play, the various types of play that children engage in, as well as the types of developmental changes in play that children experience in different age groups as they mature. Ultimately, marketers will be able to capitalize on this knowledge when developing products for their young consumers, as well as through marketing communications (advertising, packaging, signage, etc.) to target consumers (children, parents). By knowing the importance of play to children, the benefits of play, and how play helps children develop, marketers can integrate that knowledge into product development efforts and marketing communications, to provide consumers with beneficial products. TOPICS INCLUDED: --The Importance and Benefits of Play --The Skills That A Child Develops Through Play --Stages of Play During Child Development (Birth to Age 14) --Types of Play As Children Mature --Forms of Play --The Usefulness and Importance of Toys For Play --Key Criteria For Selecting Toys for Children --Imaginative Play --Manipulative Play --Physical Games For Children [19 Pages]
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Physical Growth and Physical Development In Children (The Physical Development of Children's Skills and Abilities, As They Mature)
$300.00
Marketers should know everything about their target child consumers, both physically and emotionally. This would include knowing children's physical size and physical growth at various ages, and also knowledge about their physical development of skills and capabilities. This report provides information on children's growth and physical development (from birth through adolescence/teenage years), as well as implications for how marketers can develop products to help improve physical development in children. The information can be used to make sure that the products being marketed to children of a certain target age are in fact appropriate for their physical stature and physical skills/capabilities of that age. In addition, the information could be used to help develop products that will help improve children's physical development of both gross motor skills and fine motor skills. By marketers having a better understanding of children's physical growth/stature and physical development at various ages, they will be able to develop more meaningful products for them and more effectively market products to them. OUTLINE OF TOPICS: --The Difference Between Physical Growth And Physical Development --A Child's Physical Growth (Average Height And Weight; How Children's Bodies Grow; Puberty In Boys And Girls Etc.) --A Child's Physical Development And Capabilities (Gross Motor Skill Development; Fine Motor Skill Development; Types Of Movement And Their Benefits For Children, etc.) --Physical Development In Children: Physical Milestones And Capabilities By Age --Implications And Recommendations For Marketers [16 PAGES]
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Speech and Language Development In Children (Birth To Age 11)
$300.00
The information on the stages of verbal communication development in children (language and speech) can be useful for a variety of companies that market products to children of various ages, including storybooks (with or without sound/voice), DVDs, CD's, Electronic Learning Toys, Talking Toys, Games, Educational Products/Learning Aids, etc. The information can be used to make sure that the products being marketed to children of a certain target age are in fact appropriate for the speech capabilities of that age. The information could be used to help develop products that will help children improve their language and speech development. The report also provides implications for how marketers can develop products to help improve speech development in children. By marketers having a better understanding of children's language and speech development at various ages, they will be able to develop more meaningful products for them and more effectively market products to them. [17 Pages]
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Reading and Writing Development in Children (The Stages That Children Go Through As They Learn to Read and Write)
$300.00
The information on the stages of reading and writing development in children can be useful for a variety of companies that market products to children of various ages, including storybooks (with or without sound/voice), DVDs, Electronic Learning Toys, Talking Toys, Games, Educational Products/Learning Aids, Computer Software, etc. The information can be used to make sure that the products being marketed to children of a certain target age are in fact appropriate for the reading and/or writing capabilities of that age. In addition, the information could be used to help develop products that will help improve children's reading and writing skills at various stages of development. The report provides information on the reading and writing development in children, as well as recommendations/implications for how marketers can develop products to help improve reading and writing skills in children. By marketers having a better understanding of children's reading and writing capabilities at various ages, they will be able to develop more meaningful products for them and more effectively market products to them. [16 Pages]
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Fears and Phobias That Children Have (Helping Children To Deal With or Overcome Fears and Phobias)
$350.00
This document will help identify the main fears and phobias that children experience from infants through their teenage years. Marketers can use the information to gain a better understanding of what children fear as part of their development. The document includes implications for how marketers can develop products to help children deal with and/or overcome some of the common fears. In addition, marketers can use the information in this document as a springboard for developing products that can reduce or eliminate fears for children (e.g., through toys, games, videogames, storybooks, movies, television shows, and other products). OUTLINE OF TOPICS: --Fears And Phobias (What Are They And How They Differ) --Why Children Get Phobias --Common Fears And Phobias That Children Have (By Age Groups) --Implications To Help Children Deal With Some Common Fears --Symptoms Of Anxiety, Fears, And Phobias --How To Help Children Deal With And Overcome Fears And Phobias [19 PAGES]
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Overview of Girls Age 2 To 4 Years Old
$750.00
The report provides key information and insights about Girls age 2 to 4 years old, to gain a more complete understanding and perspective on the young target consumer and learn about their needs and wants for various toy and game categories. When marketers have a better understanding of their target consumers, they can more effectively develop appropriate products and develop appropriate marketing strategies for young girls and their moms. The overview will provide valuable insights into young girls, to gain a quick understanding of their developmental growth in various areas, as well as understanding their needs and play patterns for various toy categories. The information and implications provided could be useful for companies that are currently marketing products to young girls, as well as for companies that are considering developing products for young girls. The report includes information about young girls' psychological, cognitive, social, and physical development, as well as their development in language, speech, reading, and writing. The overview includes types of play, popular toy categories and licenses, and highlights the needs fulfilled (consumer benefits) and play patterns for various toy and game categories. The overview covers some general purchase dynamics information related to the purchasing of toys, as well as moms and girls general needs when buying girls' toys. Recommendations are also included for developing and marketing products for girls, as well as advertising and packaging recommendations for toys. Using this overview can reduce the risk of developing toys that don't deliver on consumers' needs and wants, and increase the chances of success in the market. MAIN TOPICS INCLUDED: --General Overview of Girls Age 2 to 4 --Language and Speech Development --Reading Development --Writing Development --Young Girls' Psychological Needs --Girls' Cognitive Issues --Girls' Socialization Issues --Fears and Phobias --Physical Development --Types of Play As Children Mature --Stages of Play For Young Girls --Benefits of Play --What Young Girls Would Wish For --General Play Activities/Things Young Girls Like --Most Popular Types of Toys and Games Among Young Girls --Top Licenses For Girls Age 2 To 4 --Play Patterns and Needs Fulfilled By Selected Toy Categories --Girls' and Moms' General Needs For Girls' Toys --Selected Purchase Dynamics --General Recommendations For Girls Toys --Advertising Recommendations For Toys --Packaging Recommendations For Toys [72 PAGES]
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Overview of Boys Age 2 To 4 Years Old
$750.00
The report provides key information and insights about Boys age 2 to 4 years old, to gain a more complete understanding and perspective on the young target consumer and learn about their needs and wants for various toy and game categories. When marketers have a better understanding of their target consumers, they can more effectively develop appropriate products and develop appropriate marketing strategies for young boys and their moms. The overview will provide valuable insights into young boys, to gain a quick understanding of their developmental growth in various areas, as well as understanding their needs, wants, and play patterns for various toy categories. The information and implications provided could be useful for companies that are currently marketing products to young boys, as well as for companies that are considering developing products for young boys. The report includes information about young boys' psychological, cognitive, social, and physical development, as well as their develop in language, speech, reading, and writing. The overview includes types of play, popular toy categories and licenses, and highlights the needs fulfilled (consumer benefits) and play patterns for various toy and game categories. The overview covers some general purchase dynamics information related to the purchase of toys, as well as moms and boys needs when buying selected vehicle toy categories. Recommendations are also included for developing and marketing products for boys, as well as advertising and packaging recommendations for toys. Using this overview can reduce the risk of developing toys that don't deliver on consumers' needs and wants, and increase the chances of success in the market. MAIN TOPICS INCLUDED: --General Overview of Boys Age 2 to 4 --Language and Speech Development --Reading Development --Writing Development --Young Boys' Psychological Needs --Boys' Cognitive Issues --Boys' Socialization Issues --Fears and Phobias --Physical Development --Types of Play As Children Mature --Stages of Play For Young Boys --Benefits of Play --What Young Boys Would Wish For --General Play Activities/Things Young Boys Like --Most Popular Types of Toys and Games Among Young Boys --Top Licenses For Boys Age 2 To 4 --Play Patterns and Needs Fulfilled By Selected Toy Categories --Boys' and Moms' Needs For Selected Vehicle Toy Categories --Selected Purchase Dynamics --General Recommendations For Boys Toys --Advertising Recommendations For Toys --Packaging Recommendations For Toys [72 PAGES]
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REPORTS FOR SALE
 
INFORMATION ABOUT CHILDREN
 
MARKETING TOYS TO CHILDREN
 
TOY CATEGORY OVERVIEWS
 
Bennett Wolk Marketing Research and Consulting (203 S. Citrus Avenue Los Angeles, CA 90036) -- bmwinla@sbcglobal.net