TOY CATEGORY OVERVIEWS  
   
The Radio Controlled Vehicle Category (From A Consumer Perspective)
$750.00
Provides key information and insights about the Radio Controlled Vehicle category, to learn about the category from a consumer perspective. Provides valuable insights into the category, to gain a quick and thorough understanding of the important factors and attributes for the Radio Controlled Vehicles category, as well as understanding consumers' important needs/wants for the category. Provides information, recommendations, and implications for companies that are currently marketing Radio Controlled Vehicles/Toys, as well as for companies that are considering developing Radio Controlled Vehicles/Toys for the category. The Radio Controlled Vehicles Category Overview has been developed from consumer insights obtained from target age boys and their parents over many years. The information and insights are derived from conducting marketing research projects with boys on the RC vehicles category, including the testing of many products and concepts (that either made it to market or did not). The consumer insights have been derived from conducting a variety of types of marketing research projects over many years, including: Category studies (both qualitative projects and quantitative Attitude and Usage/Tracking Studies); Product testing (qualitative and quantitative screenings, preference, simulated shopping studies); Can-Do testing (to determine if boys have the manipulative skills to use the toys as designed or if changes are needed, etc.); Advertising research (hot buttons, communication and persuasion); Packaging research (what primary information do consumers want/need on the package, etc.); and, Play testing sessions (for use in developing products and in creating commercials). The Radio Controlled Vehicles Category Overview will be a review and refresher for many seasoned toy marketers. Regardless, the overview will provide valuable insights to the category, to gain a quick and thorough understanding of the important factors and attributes for Radio Controlled Vehicles, as well as understanding consumers' important needs and wants for the category. The Radio Controlled Vehicles Category Overview includes recommendations related to developing and marketing new Radio Controlled Vehicles, as well as suggestions for advertising and packaging. Using this overview can reduce or eliminate the risk of developing Radio Controlled Vehicles/Toys that don't deliver on consumers' needs and wants, and increase the chances of success in the market. MAIN TOPIC AREAS: --Radio Controlled Vehicles Category Sales Data --Age and Gender Appeal --Brands/Manufacturers of RC Vehicles --Gender and Age Appeal --Types of Radio Controlled Vehicles --Themes of Radio Controlled Vehicles --Licenses for Radio Controlled Vehicles --Features That Radio Controlled Vehicles Might Have --Key Play Patterns/Usage For Radio Controlled Vehicles --Consumer Needs Fulfilled by Radio Controlled Vehicles (CONSUMER BENEFITS) --Common Elements That Successful Radio Controlled Vehicles Have/Had --Important Factors When Selecting Radio Controlled Vehicles (Boys) --Selected Purchase Dynamics --Criteria For Radio Controlled Vehicle Purchase Decisions (Moms) --Radio Controlled Vehicle Packaging Issues --Recommendations for Developing and Marketing Radio Controlled Vehicles --Advertising Suggestions For Radio Controlled Vehicles --Packaging Suggestions For Radio Controlled Vehicles [24 Pages]
[Add to Cart]  [View Cart]

   
Plush Toys Category Overview (From A Consumer Perspective)
$750.00
Provides key information, background, and insights about the Plush Toys category, to learn about the category from a consumer perspective. Provides valuable insights into the category, to gain a quick understanding of the important play patterns, consumers' needs/benefits, attributes, purchase dynamics, and other relevant issues for Plush Toys. Provides relevant and actionable information for companies that are currently marketing Plush Toys, as well as for companies that are considering developing Plush Toys for the category. The Plush Toys Category Overview has been developed from consumer insights obtained from consumers over many years. The consumer insights have been derived from conducting a variety of types of marketing research projects, including: Category studies (both qualitative projects and quantitative Attitude and Usage/Tracking Studies); Concept and product testing (qualitative and quantitative screenings, preference, simulated shopping studies); Advertising research; Packaging research, and Play testing sessions. The Plush Toys Category Overview will be a review and refresher for many seasoned toy marketers. Regardless, the overview will provide valuable insights to the category, to gain a quick understanding of the important play patterns, consumers' needs/benefits, attributes, purchase dynamics, and other relevant issues for Plush Toys. The Plush Toys Category Overview includes recommendations related to segmenting the category for new brands/products of Plush Toys, as well as suggestions for advertising and packaging. Using this overview can reduce or eliminate the risk of developing Plush Toys/brands that don't deliver on consumers' needs and wants, and increase the chances of success in the market. MAIN TOPIC AREAS: --Definition and Historical Overview of Plush Toys --Design and Development Process --The Manufacturing Process --Current Market For Plush Toys --How Some Companies Try To Differentiate Their Products --Appearance of Plush Toys --Internet/Web-Based Plush Toys --Plush Toys Category Sales Data --Sales Projection Fro Worldwide Plush Toy Category --Brands/Manufacturers In The Market --Distribution/Channels of Distribution --Age Appeal --Gender Appeal --Play Patterns With Plush Toys --Consumer Needs Fulfilled By Plush Toys (Consumer Benefits) --What Consumers Want In Plush Toys ”Important Attributes" --Advertising --Packaging --Green/Environmental Plush Issues --Customization/Personalization --Collecting --Selected Purchase Dynamics --Strategic Ways To Segment The Plush Toys Category --Advertising Suggestions --Packaging Suggestions [34 Pages]
[Add to Cart]  [View Cart]

   
Building And Construction Toy Category Overview (From A Consumer Perspective)
$750.00
Provides key information and insights about the Building and Construction Toy category, to learn about the category from a consumer perspective. Provides valuable insights into the category, to gain a quick and thorough understanding of the important factors and attributes for Building and Construction toys, as well as understanding consumers'important needs/wants for the category. Provides information, recommendations, and implications for companies that are currently marketing Building and Construction toys, as well as for companies that are considering developing Building and Construction brands/systems for the category. The Building and Construction Toy Category Overview has been developed from consumer insights obtained from target age boys and their moms over many years. The information and insights are derived from conducting marketing research projects with target age boys on the Building and Construction toy category, including the testing of many brands/systems and concepts (that either made it to market or did not). The consumer insights have been derived from conducting a variety of types of marketing research projects over many years, including: Category studies (both qualitative projects and quantitative Attitude and Usage/Tracking Studies); Product testing (qualitative and quantitative screenings, preference, simulated shopping studies); Can-Do testing (to determine if boys have the manipulative skills to use the toys as designed or if changes are needed, etc.); Advertising research (hot buttons, communication and persuasion); Packaging research (what primary information do consumers want/need on the package, etc.); and, Play testing sessions (for use in developing products and in creating commercials). The Building and Construction Toy Category Overview will be a review and refresher for many seasoned toy marketers. Regardless, the overview will provide valuable insights to the category, to gain a quick and thorough understanding of the important factors and attributes for Building and Construction toys, as well as understanding consumers'important needs and wants for the category. The Building and Construction Toy Category Overview includes recommendations related to developing new brands/products of building and construction toys, advertising, and packaging. Using this overview can reduce or eliminate the risk of developing Building and Construction toy brands/systems that don't deliver on consumers' needs and wants, and increase the chances of success in the market. MAIN TOPIC AREAS INCLUDED: --Building and Construction Toy Category Sales Data --Brands In The Market (with descriptions) --Play Patterns With Building and Construction Toys --Gender and Age Appeal --Overall Appeal of Building and Construction Toys --Consumer Benefits of Building and Construction Toys --Types of Objects That Can Be Built With Construction Toys --Open-Ended vs. Closed-Ended Sets --Brand Entry (Trial) --Themes of Building and Construction Toys --Licenses for Building and Construction Toys --Important Building and Construction Toy Attributes --Elements of Successful Construction Toy Brands --Elements of Construction Toys That Have Not Been Successful --Overall Brand Appeal --Recommendations and Implications For Building and Construction Toy Brands/Products --Advertising Suggestions Building and Construction Toys --Packaging Suggestions For Building and Construction Toys [33 Pages]
[Add to Cart]  [View Cart]

   
Action Figure Category Overview (From A Consumer Perspective)
$2,500.00
Provides key information and insights about action figure toys, from a consumer perspective. Provides information to help in development of new action figure brands. Obtain a better understanding of the consumer, as the first step in developing and/or selecting brands/products that are on target. The ACTION FIGURE CATEGORY OVERVIEW has been developed from consumer insights obtained from target age boys over many years. The information and insights are derived from conducting marketing research with target age boys on the action figure and accessory category, including the testing of hundreds of brands and concepts (that either made it to market or did not). The consumer insights in the overview are derived from conducting a variety of types of marketing research projects over many years, including: Category studies (both qualitative projects and quantitative Attitude and Usage/Tracking Studies, Purchase Dynamics projects, Product testing (qualitative and quantitative screenings, preference, simulated shopping studies), Advertising research (communication and persuasion), Packaging research, and Play testing sessions. This comprehensive ACTION FIGURE CATEGORY OVERVIEW will be a review and refresher for many seasoned toy marketers. However, the overview will provide valuable insights for newcomers to the category, to gain a quick and thorough understanding of the consumer and their needs and wants for the category. Using this overview can reduce or eliminate the risk of developing action figure brands that don't deliver on consumers' needs and wants. TOPIC AREAS INCLUDED: TARGET BOYS --General profile of target boys --Some things boys like --Some aspirations boys have --Some fears that many boys have --Use of humor --Weird/Gross NEEDS/PLAY PATTERNS --Needs fulfilled by action figure toys --Play patterns with action figure toys PURCHASE DYNAMICS --The purchase process/how collections usually begin --Boy's role/degree of influence --Mom's role in the purchase process --Purchase occasions --Degree of Planning --Seasonality --Brand life cycle STORYLINE/CHARACTER ISSUES --Fantasy/reality --Storyline issues --Entertainment issues --Characters --Heroes and villains PRODUCT DEVELOPMENT ISSUES --Size of figures --Level of detail --Level of articulation --Accessories --Features and technology --Transformation --Piece count --Weapons --Portability --Storage MARKETING-RELATED ISSUES --Positioning of brands --Brand names --Slogans/taglines --Trial/buy-in to the brand --Some possible product combinations --Retail pricing --Production/shipping/inventory --Advertising/Advertising guidelines --Packaging/Packaging guidelines [93 Pages, including 16 key action figure advertising guidelines and 21 key action figure packaging guidelines]
[Add to Cart]  [View Cart]

   
Heroes and Superheroes (Information To Aid Development of Heroes For Action Figure Toys, Comic Book Stories, and Videogames)s
$350.00
The primary purpose of this document is to summarize what is known about heroes and superheroes, to aid in the development of heroes for action figure toy lines. However, the information can also be used for the development of heroes for conflict or adventure oriented comic book stories, videogames, cartoon shows, and movies. This paper includes information about heroes from folklore and fantasy, in addition to more contemporary heroes/superheroes from action figure brands of the last 50 years. It will cover a variety of areas related to heroes and the various aspects/qualities that heroes should possess. This information can help in the creative development of a hero character for action figure toy lines, but can also help in the development of heroes for conflict or adventure oriented comic book stories, videogames, cartoon shows, and movies. In addition, this information can be used to evaluate or screen the characteristics of an existing treatment for a hero that is currently being considered for an action figure toy line, or for a conflict/adventure oriented comic book, videogame, cartoon show, or movie. TOPICS INCLUDED: --Definition of Action Figure Toys --Who Are Heroes and What Qualities Do They Possess --Primary Personality Characteristics of Heroes and Superheroes --Attributes and Qualities of Heroes and Superheroes --Hero Identification --Flaws/Vulnerabilities --Costumes/Outfits --Secret Identities --Transformation Elements --Power Symbols --Powers or Super Powers --Storylines --Needs Fulfilled By Action Figure Toys --Action Figure Toy Play Patterns --Weapons/Accessories --Appearance of Heroes --Cues/Symbols For Heroes --Name/Theme/Tagline [16 Pages]
[Add to Cart]  [View Cart]

 
 
REPORTS FOR SALE
 
INFORMATION ABOUT CHILDREN
 
MARKETING TOYS TO CHILDREN
 
TOY CATEGORY OVERVIEWS
 
Bennett Wolk Marketing Research and Consulting (203 S. Citrus Avenue Los Angeles, CA 90036) -- bmwinla@sbcglobal.net