ABOUT BENNETT WOLK
While attending high school and college, Bennett began his interest with marketing while working as a journeyman clerk at a local grocery store--learning the values of satisfying customer's needs, through customer service, product selection, and good value, as well as the importance of advertising and in-store merchandising. After graduating college, Bennett was a Sales Representative for a manufacturer of various consumer packaged good products sold through grocery and drug stores. As a Sales Representative, he learned the importance of selling products to the trade (retailers) in order to make them available to the end consumers, as well as the importance of new product offerings with meaningful points-of-difference from competitors, advertising, in-store merchandising support, and price value.
After graduate school, Bennett worked for a small marketing research company, learning the basics of marketing research and applying the knowledge learned in school. Bennett went on to work at the Los Angeles Times newspaper company in their marketing research department, where he conducted research to address the needs of readers and potential readers, as well as to demonstrate to advertisers how effectively the Los Angeles Times could reach their desired target consumers.
Bennett has a special affinity and passion for children’s toys and products, having been the Director of Worldwide Consumer Research at Mattel Toys. During his 20 years at Mattel, Bennett acquired a broad range of knowledge about the toy industry and children, related to product development, advertising development, packaging, play patterns, children’s physical and psychological development, consumers’ needs and wants, and specific toy categories. He has conducted many different types of toy research in almost every toy and game category, with thousands of children (and their moms) and has observed thousands of children playing with toys and games.
Since becoming a marketing research supplier and consultant in 2002, Bennett has designed and conducted numerous quantitative and qualitative marketing research projects with consumers, retailers, and employees for a variety of companies in many industries and product categories.
Although Bennett’s primary expertise is with custom research (quantitative, qualitative, both strategic and tactical), he is also knowledgeable about various syndicated data and secondary data sources in the toy industry.
Academically, Bennett has a thorough business foundation (Bachelor’s Degree in Economics and a Master’s Degree in Business Administration/Marketing), along with numerous Psychology classes. He has also been a guest lecturer at various college classes in Marketing Research and Consumer Behavior.
In summary, Bennett is a seasoned professional marketing researcher, with 30 years of experience on both the manufacturer and supplier sides of the business, having experience with numerous product categories (for children and adults).
Qualities that Bennett possesses:
Aside from business, personal interests include hiking, biking, movies, traveling, animals, tennis, camping, and spending time with family and friends.
While attending high school and college, Bennett began his interest with marketing while working as a journeyman clerk at a local grocery store--learning the values of satisfying customer's needs, through customer service, product selection, and good value, as well as the importance of advertising and in-store merchandising. After graduating college, Bennett was a Sales Representative for a manufacturer of various consumer packaged good products sold through grocery and drug stores. As a Sales Representative, he learned the importance of selling products to the trade (retailers) in order to make them available to the end consumers, as well as the importance of new product offerings with meaningful points-of-difference from competitors, advertising, in-store merchandising support, and price value.
After graduate school, Bennett worked for a small marketing research company, learning the basics of marketing research and applying the knowledge learned in school. Bennett went on to work at the Los Angeles Times newspaper company in their marketing research department, where he conducted research to address the needs of readers and potential readers, as well as to demonstrate to advertisers how effectively the Los Angeles Times could reach their desired target consumers.
Bennett has a special affinity and passion for children’s toys and products, having been the Director of Worldwide Consumer Research at Mattel Toys. During his 20 years at Mattel, Bennett acquired a broad range of knowledge about the toy industry and children, related to product development, advertising development, packaging, play patterns, children’s physical and psychological development, consumers’ needs and wants, and specific toy categories. He has conducted many different types of toy research in almost every toy and game category, with thousands of children (and their moms) and has observed thousands of children playing with toys and games.
Since becoming a marketing research supplier and consultant in 2002, Bennett has designed and conducted numerous quantitative and qualitative marketing research projects with consumers, retailers, and employees for a variety of companies in many industries and product categories.
Although Bennett’s primary expertise is with custom research (quantitative, qualitative, both strategic and tactical), he is also knowledgeable about various syndicated data and secondary data sources in the toy industry.
Academically, Bennett has a thorough business foundation (Bachelor’s Degree in Economics and a Master’s Degree in Business Administration/Marketing), along with numerous Psychology classes. He has also been a guest lecturer at various college classes in Marketing Research and Consumer Behavior.
In summary, Bennett is a seasoned professional marketing researcher, with 30 years of experience on both the manufacturer and supplier sides of the business, having experience with numerous product categories (for children and adults).
Qualities that Bennett possesses:
- Passionate about research and consumer behavior
- Applies creative thinking to research design, analyses, and recommendations
- Thorough
- Attentive to details, yet big picture in thinking and project scope (doesn't get lost in the details)
- Flexible to client needs
- Responsive to requests
- Good follow-through
- Projects completed on a timely basis
- Understanding of clients' budgetary constraints
Aside from business, personal interests include hiking, biking, movies, traveling, animals, tennis, camping, and spending time with family and friends.