MARKETING RESEARCH SERVICES PROVIDED
We work for companies that have marketing research/consumer insights departments, as well as for companies that don't have a marketing research function (taking on that role for a project or on a retainer basis). We provide full project management, from project development and method design through questionnaire development, fieldwork, and analysis.
CLIENTS' RESEARCH NEEDS THAT CAN BE HANDLED
Below is a list of the main types of marketing research projects and consulting services that can be provided, but the list is not all-inclusive by any means. While these are the general types of research that can be conducted and some basic approaches that can be used, Bennett Wolk does not use a cookbook approach or pull a method from out of a book. Instead, each project is custom-designed to address the specific marketing objectives, based on the category of interest, the target consumer, seasonality, timing and budgetary constraints, etc.
TYPES OF MARKETING RESEARCH
CONSULTING SERVICES
Bennett Wolk is also available for a Retainer Arrangement, to oversee a company's marketing research function, for selected time periods.
To learn more about any of these types of marketing research or consulting services, please contact Bennett Wolk.
We work for companies that have marketing research/consumer insights departments, as well as for companies that don't have a marketing research function (taking on that role for a project or on a retainer basis). We provide full project management, from project development and method design through questionnaire development, fieldwork, and analysis.
CLIENTS' RESEARCH NEEDS THAT CAN BE HANDLED
- Any size project: Small or Big
- Any type of research: Qualitative or Quantitative
- Any type of research objectives: Tactical or Strategic
- Many geographic areas: In the U.S. and Internationally
- Various methods can be used, depending upon the objectives and client needs: In-person, Internet, Phone, Mail, etc.
- With any target respondents: Children, Teenagers, Young Adults, Older Adults, Moms, Dads, Collectors, Retailers, Company Employees, Etc.
- Can utilize a client's current database of consumers, employees, retailers (if that makes sense for the project and objectives)
- Can conduct research with retailers at trade shows or at a company's specific business event/function
- Qualitative (one-one-one in-depth interviews, focus groups, etc.): Options include to either moderate the interviews/focus groups myself or hire a qualified moderator and then set up/direct/oversee/analyze the entire project (depending on client needs, timing, budgets, etc.)
Below is a list of the main types of marketing research projects and consulting services that can be provided, but the list is not all-inclusive by any means. While these are the general types of research that can be conducted and some basic approaches that can be used, Bennett Wolk does not use a cookbook approach or pull a method from out of a book. Instead, each project is custom-designed to address the specific marketing objectives, based on the category of interest, the target consumer, seasonality, timing and budgetary constraints, etc.
TYPES OF MARKETING RESEARCH
- Advertising development and evaluation (Communication and Persuasion)
- Awareness, Attitude & Usage studies/Tracking Studies (key measures)
- Can-Do Research
- Category Study/Category Exploration
- Celebrity/character awareness/appeal
- Customer Satisfaction
- Development of In-Package Surveys/Buyer Response Cards
- Entertainment property evaluation
- Employee Satisfaction
- Instructions Research (Comprehensive, Ease of Use)
- Licensed products development and evaluation
- Name Research (Comprehension, Red flags, Appeal)
- Packaging development and evaluation
- Play Patterns/Product Usage/In-Home Product Usage
- Pricing research
- Product/Product Concept development and evaluation
- Product/Brand Feasibility Research (vs. sales goals)
- Purchase Dynamics/Shopping Behavior
- Retailer Evaluation of a Company (Products, Showrooms, Sales Reps, key departments)
- Theme research
- Website usability/ease of navigation
- Any AD HOC projects (to ask just one or a few questions), to obtain input/reactions from respondents about themes, products, concepts, packaging. licenses, movies, product ownership, etc.
- Etc.
CONSULTING SERVICES
- Analyze available secondary or syndicated data
- Consult on research methods/designs, questionnaire development, etc.
- Review marketing plans and strategies
- Provide a subjective review/critique of toy and game products/product concepts (relative to consumers' physical, psychological, cognitive, and social needs, as well as specific category needs)
- Children's psychological, social, cognitive, and physical development, with implications for marketers
- Fieldwork checks (attend interviewer briefings, check facilities, etc.)
- Can provide direction on available consumer trend sources and reports
- Etc.
Bennett Wolk is also available for a Retainer Arrangement, to oversee a company's marketing research function, for selected time periods.
To learn more about any of these types of marketing research or consulting services, please contact Bennett Wolk.